SUPPORTING OUR COMMUNITY

At NagaWorld, we are committed to being a socially responsible company that strives for positive and sustainable change amongst our stakeholders, including the wider community. As part of the social fabric of Cambodia, we believe that our success is closely tied to the long-term prosperity of our communities.

We are proud to be the first foreign-invested private company in Cambodia. Since the inception of our business in 1995, we have been steadfast in supporting and collaborating with our community partners and the public sector, particularly in times of crisis, such as the COVID-19 pandemic.

As we look forward to the future, we remain vested in identifying the evolving needs of our communities and creating meaningful and sustainable impacts on our communities and the environment.

NagaWorld Kind Hearts

NagaWorld Kind Hearts was established in 2014 with a mission to develop CSR projects that benefit the community and empower our employees through volunteerism. We aspire to foster the belief that every contribution counts – even if it is the smallest of things.

Besides advancing sustainable economic growth through our business, we actively support Cambodia’s efforts in sustainable development and achieving the UN SDGs. We achieve that by focusing on four core aspects – community, education, environment and sports.

Since 2014, we have organised over 730 activities with the invaluable participation of more than 8,500 employees. Together, our employees have contributed more than 43,000 volunteer hours towards uplifting the lives of over 572,000 community members. During the Year, the Group made US$2.4 million in charity donations and in-kind community contributions.

1. Environmental Care

1.1 Clean and Green School Programme

In November 2024, NagaWorld signed a Memorandum of Understanding (“MoU”) with the Ministry of Education, Youth and Sport to launch the Clean and Green School Programme. The seven-month initiative is a competition aimed at promoting effective waste management and recycling practices across 67 secondary schools and high schools in Phnom Penh. Beyond supporting the nation’s vision of a cleaner and greener future, the programme aims to create a healthy and conducive environment for students to learn, grow and thrive.

Her Excellency Kim Sethany, Permanent Secretary of State, Ministry of Education, Youth and Sport (7th from left) with Mr Pern Chen, Managing Director, CEO Cabinet, NagaWorld (6th from left) at the MoU signing of the Clean and Green School Programme.

1.2 Green Cambodia: Tree Planting

During the Year, our Green Cambodia: Tree Planting programme made significant contributions to reforestation efforts and the enhancement of green spaces in schools, aligning with Cambodia’s vision of achieving 60% forest cover by 2050. The initiative supports environmental sustainability and fosters a culture of environmental stewardship among younger generations by incorporating greening efforts into schools and communities.

Over 400 participants, including employees, students and community members, came together in a shared mission to protect and restore the environment. Through four sessions, they collectively planted nearly 3,500 tree saplings across Kampong Speu, Kampot, Prey Veng, and Pursat provinces.

1.3 Community and Beach Cleanups

In the weeks leading up to the World Cleanup Day celebration on 21 September 2024 with the theme “Clean Cambodia! Khmer Can Do!”, we organised a series of cleanup activities that engaged nearly 190 employees, students and community members. From community cleanups in Phnom Penh to a beach cleanup in Kep province, we removed 775.65 kg of waste from the environment.

1.4 Best Practices to Reduce Waste Workshop

We hosted the second series of waste management workshops facilitated by Little Green Spark. It brought together 387 employees and students from 14 NGOs. Participants gained valuable insights into the environmental impacts of waste, particularly single-use plastics, and learnt practical ways to minimise waste in their daily lives. Upon completion, all attendees were appointed as Green Ambassadors and were encouraged to share what they have learnt with their colleagues, friends and community members.

1.5 Waste Management Awareness in Schools and NGOs

We brought waste management awareness into schools and NGOs through interactive learning experiences. In 2024, we engaged over 1,000 students across six schools and one NGO nationwide. Students learnt to sort recyclables through hands-on games, and trivia challenges tested and expanded their environmental knowledge.

1.6 Waste Management Awareness for Employees

We also actively promoted waste management awareness among our employees and their families through engaging activities at employee engagement events such as NagaRun, NagaWorld Children’s Day, and NagaWorld Olympians. Our employees also participated in the ReTextile workshop by removing buttons and zips from old staff uniforms for recycling.

1.7 Earth Hour

Since 2015, we have been observing Earth Hour annually, by turning off non-essential exterior and indoor lights for one hour. In 2024, 122 of our employees pledged their support to Earth Hour by switching off non-essential lights at home for an hour, translating to 612 kWh of electricity saved.

1.8 Soap for Hope

Launched in 2017, the “Soap for Hope” project partners with an NGO to repurpose used hotel bar soaps, diverting them from landfills to benefit marginalised communities needing hygiene products. Alongside reducing waste, the initiative creates income opportunities for community partners, who earn by processing the used bar soaps into new ones.

In 2024, we organised hands-on soap recycling sessions, where 35 employees participated and distributed the repurposed soaps to the surrounding communities. As of 31 December 2024, over 1,660 kg of used bar soaps from NagaWorld have been recycled and distributed to 725 families.

2. Education Enhancement

2.1 Stationery Set Distribution

Launched in 2014, our stationery set distribution programme has benefited more than 175,000 students from over 115 schools in 13 provinces and cities throughout Cambodia. These contributions help alleviate the financial burden of educational necessities for students who cannot afford them. In 2024, nearly 4,300 students from 13 schools received notebooks, pencils and pens. Students who excelled at the top of their class also received new school bags as a recognition of their achievements.

2.2 Children@Risk Programme

The second Children@Risk programme launched in 2023 continues to sponsor another 10 students from marginalised communities for three years until 2025. The sponsorship covers their essential expenditures, including meals, study materials, and other necessities, ensuring that the students have the resources to complete their high school education.

2.3 Youth@Risk Programme

In 2024, we launched the Youth@Risk programme, an initiative to support and uplift students from marginalised communities. Through this programme, we are sponsoring up to 70 students to participate in a comprehensive 20-month boarding programme designed to equip them with essential life skills and employability competencies. The programme aims to empower at-risk youths to break the cycle of poverty and create opportunities for sustainable personal and professional growth.

2.4 Fire Safety Awareness

Our Fire Safety Awareness programme equipped young adults and community members with essential knowledge of fire safety and emergency response strategies. Supported by our FSD, each session covered fire safety and prevention techniques, demonstrations on operating fire extinguishers, and the donation of fire extinguishers to our NGO partners and communities. As of 31 December 2024, we donated close to 400 fire extinguishers to enhance the community’s fire safety measures and provided fire safety demonstrations, benefiting more than 50,000 community members.

2.5 Digital Literacy Rural Upliftment

Since 2019, our Digital Literacy Rural Upliftment programme has provided refurbished computers to NGOs and schools, allowing young adults and children to develop their digital literacy and acquire the skills needed to navigate today’s technology-driven environment. Besides providing the hardware for learning, our Group IT department conducted computer courses for the children. In 2024, we donated 55 computer sets, benefiting 3,749 children from 10 NGOs and schools.

2.6 Give the Gift of Reading

Our internal book donation drive encourages employees to donate books in usable condition, fostering a culture of sharing and sustainability within the Company. The initiative minimises waste and promotes a circular economy by extending the life of books and ensuring they reach new readers.

In 2024, we donated 500 books to a newly established library at a primary school in Kampong Speu. The donation enriched the school’s educational resources, creating opportunities for learning and growth for 220 students. To further inspire a love for reading, we expanded the Give the Gift of Reading programme to include a reading competition to ignite a passion for literacy and encourage lifelong learning among students.

3. Community Engagement

3.1 Enriching Our Local Arts Scene

In promoting Cambodia’s local arts scene, we hosted “A Beautiful Evening of Music” with the Angkor Youth Orchestra Association (“ANYO”) at our Nations Arts Bayon Academy (“NABA”) Theatre. The event celebrated a major milestone in ANYO’s nearly two-decade journey of promoting classical music in Cambodia, highlighting the talent and dedication of their musicians.

The evening welcomed 1,000 attendees, including 180 children and young adults from 5 NGOs. We also organised a fundraiser during the event to support ANYO’s mission of nurturing young talent, providing training opportunities for aspiring artists, and enriching Cambodia’s cultural landscape through the beauty of classical music.

3.2 Cambodian Red Cross

The Cambodian Red Cross is the largest NGO in Cambodia and is officially recognised by the Cambodian government as the primary auxiliary for humanitarian services throughout the country. Apart from contributing to nation-building, NagaWorld has been a longstanding contributor to the Cambodian Red Cross – giving back to the community and working toward building Cambodia’s social welfare. In 2024, we donated US$1 million to the Cambodian Red Cross.

3.3 Border Infrastructure Development

During the Year, NagaWorld reinforced its commitment to the Cambodian government’s nation-building efforts by contributing US$1 million towards the construction of infrastructure in Cambodia’s border areas, supporting national sovereignty and the country’s long-term development.

4. Sports Development

4.1 Supporting Sports Excellence

As a long-time corporate supporter of Cambodia’s major sporting events, we sponsored the sports apparel for the 4th National Games, which was held from 29 October to 8 November 2024. The event showcased Cambodia’s growing sporting talent and spirit, while paving the way for Cambodia to host the 5th Asian Youth Games in 2029.

His Excellency Vath Chamroeun, Secretary-General of the National Olympic Committee of Cambodia (middle, foreground), with spectators and NagaWorld colleagues showing support for the Cambodian athletes at the 4th National Games.

4.2 NagaWorld Football Club (“NagaWorld FC”) Competes in the Cambodia Premier League

Founded in 2001 by NagaWorld, the NagaWorld FC is one of the Cambodian Premier League’s founding clubs and one of Cambodia’s best-known clubs. In 2024, the NagaWorld FC men’s team continued to compete in the Cambodia Premier League 2024/2025, marking its 18th season.

4.3 NagaWorld FC Women’s Team in the National League

The NagaWorld FC Women’s team resumed competing in the Cambodian Women’s League 2024/2025. Notably, our women’s team captain made history by becoming the first Cambodian woman to score in the Asian Football Confederation Women’s Champions League during her loan to a team in Laos for the playoff tournament.

4.4 Victory in the E-Football Tournament

Besides scoring victories on the field, NagaWorld FC’s venture into e-sports has proven successful. NagaWorld FC was proud to claim victory in the inaugural e-Cambodian Premier League 2024/25. The accomplishment demonstrates our adaptability and investment in the growing e-sports sector.

4.5 Participation in Youth Leagues

NagaWorld FC continued its support for the Football Federation of Cambodia’s U-19 and U-15 youth leagues. To promote academic responsibility, we implemented a policy requiring young players to stay in school as a condition for joining our teams. We believe this emphasises the importance of balancing sports with academic studies and building sustainable livelihoods.

4.6 Football Clinic for Youths in Kampong Speu

In July 2024, NagaWorld FC hosted a football clinic at its home stadium in Kampong Speu. The initiative aimed to nurture football talents, promote physical education, and inspire young athletes through skills training and mentorship. The event attracted over 500 young football enthusiasts from the province, providing a rare opportunity to elevate their football skills with professional players.

4.7 U-18 Mini Football Tournament

NagaWorld Kind Hearts, in partnership with NagaWorld FC, hosted a U-18 Mini Football Tournament at Kampong Speu Stadium on 22 December 2024. The tournament welcomed over 130 participants from seven 7 NGOs, providing underprivileged youth a platform to showcase their talents, build friendships, and enjoy the excitement of competitive sports. Coaches from NagaWorld FC were present to scout budding football players.

5. Local Culture and Heritage

For nearly three decades, honouring and celebrating local Cambodian customs and traditions through our offerings to guests has been integral to building community relations and showcasing the warm Khmer hospitality. We take pride in sharing the Cambodian culture with our guests, providing them with an enriching cultural experience during their visit or stay.

	Greetings We welcome our guests with the traditional Sampeah, where we place our palms together in front of the chest and offer a slight bow. Along with this, we express our warm welcome by saying, “Chumreap Suor”.
	Local Cuisine Our F&B outlets, Indochine, The Pangea and Food Pavilion, feature a diverse selection of Khmer dishes prepared from fresh, locally sourced ingredients.
	Traditional Dance Performances We showcase live Apsara dance performances by skilled local dancers twice daily at the Naga1 lobby.
	Décor and Furnishings Our interiors are ornated with Khmer-styled furnishings, such as column beams with intricate carvings and gold-coloured sculptures, reflecting the rich artistic heritage of Khmer culture.
	Cultural Tours We offer tours to cultural and historical sites across Cambodia. They range from city tours exploring iconic landmarks such as the Royal Palace and Central Market to the UNESCO World Heritage Site, Angkor Wat. For more immersive experiences , guests can sign up for local cooking classes, river cruises and brewery tours.
	Local Celebrations During major local festivals like Khmer New Year and the Water Festival, we illuminate the park adjacent to Naga 1 with traditional decorations, providing a picturesque setting for our guests and the public.