Community Investment and Engagement
At NagaWorld, we are committed to being a socially responsible company that drives positive and sustainable change for our stakeholders and the wider community. As part of Cambodia’s social fabric, we believe our success is intrinsically linked to the country’s long-term prosperity. Since our founding in 1995, we have remained steadfast in our support for Cambodia’s progress and development. We have collaborated closely with community partners and the public sector, particularly during crises such as the COVID-19 pandemic, while consistently giving back to the communities we serve. We remain committed to understanding evolving community needs and creating meaningful, sustainable impacts that benefit both people and the environment.
NAGAWORLD KIND HEARTS
NagaWorld Kind Hearts was established in 2014 to deepen our commitment as a socially responsible company by empowering employees to drive Sustainability and CSR ("SCSR") initiatives that benefit our communities. Through active community service, our employees cultivate leadership capabilities, strengthen workplace bonds, and reinforce our standing as an organisation that champions both business excellence and societal advancement. Beyond driving sustainable economic growth, we actively align our efforts with Cambodia’s national development agenda and the UN SDGs. Our strategy is built on four key pillars – Education, Community, Sports, and Environment – with a newly integrated focus on Arts and Culture, recognising that heritage preservation is vital to inclusive community development.
In 2025, we contributed US$8.5 million in charitable support. Since our inception, employees have delivered over 1,180 activities, demonstrating a deep-rooted culture of community service that extends across 16 provinces in Cambodia.
Creating Impact for the Community since 2014
MoU – Green Sprout Campaign
In June 2025, NagaWorld formalised a strategic partnership with the Ministry of Environment to support the “Green Sprout” national campaign. The initiative aligns with the Royal Government of Cambodia’s vision of achieving 60% forest cover and carbon neutrality by 2050. We have committed US$100,000 over four years (2025-2028) to facilitate the production of three million saplings for nationwide distribution. To date, NagaWorld’s tree planting initiatives have reached Phnom Penh and ten other provinces, with over 32,000 saplings planted.
Green Cambodia: Tree Planting
Our “Green Cambodia: Tree Planting” programme made significant contributions to reforestation efforts and the enhancement of green spaces in schools, directly supporting Cambodia’s vision of achieving 60% forest cover by 2050. In celebration of NagaWorld’s 30th anniversary, we set a target to plant 30,000 trees by 2025. By planting 24,100 tree saplings in 2025, across Phnom Penh and five provinces, we exceeded our target. More than 720 participants, including our employees, students and community members, participated in the planting activities. Since 2014, over 32,000 saplings have been planted nationwide, reflecting our ongoing commitment to environmental stewardship and Cambodia’s sustainable future.
Clean and Green School Program
In collaboration with the Ministry of Education, Youth and Sport, the waste management and recycling competition, launched in December 2024, continued its seven-month implementation in 2025, engaging 67 secondary and high schools across Phnom Penh. The competition motivated students to adopt sustainable practices and strengthen school-based environmental stewardship.
NagaWorld Kind Hearts delivered over 350 workshops and monthly spot checks across all participating schools, while our programme partner Gomi Recycle managed plastic waste collection. In July 2025, the competition culminated in an awards ceremony at our NABA Theatre where ten award categories were presented. Notably, 37 schools received items upcycled from 3.55 tonnes of collected plastic waste, demonstrating the initiative’s tangible impact.
Following this success, the second edition was launched in November 2025, expanding our reach and impact to 79 schools across Phnom Penh and Kampong Cham. The Deputy Prime Minister and Minister of Education, Youth and Sport officiated the first school workshop in Kang Meas district, Kampong Cham, in November 2025. Beyond supporting the nation’s vision of a cleaner and greener future, the programme aims to create a healthy and conducive environment for students to learn, grow and thrive.
Community and Beach Clean-ups
In the months leading up to World Cleanup Day in September 2025, NagaWorld organised a series of clean-up activities across Phnom Penh, Kandal, Takeo and Kep, engaging nearly 500 employees, students and community members. Through community, island, road and beach clean-ups, we removed over 4.7 tonnes of waste from the environment, marking our most significant achievement to date.
Waste Management Awareness Workshop
We brought awareness of waste management into schools through interactive learning experiences. In 2025, we engaged close to 9,100 beneficiaries across 73 schools in Phnom Penh, Kandal, Prey Veng and Kampong Cham Provinces. Students learnt to sort recyclables from waste through hands-on games, and trivia challenges tested and expanded their environmental knowledge about waste.
Earth Hour
Since 2015, we have been observing Earth Hour annually by turning off non-essential exterior and indoor lights for one hour. In 2025, our employees pledged their support for Earth Hour by switching off non-essential lights at home for an hour, saving 368 kWh of electricity.
Give-the-Gift of Reading
We expanded our “Give-the-Gift of Reading” programme beyond book donations to include literacy skills enhancement initiatives. Since 2024, we have introduced reading, storytelling and spelling competitions that encourage regular reading practice, build vocabulary and confidence, and make literacy learning more engaging for students. In 2025, we partnered with the Department of Education, Youth and Sport in Kep Province to organise the first province-wide reading competition, engaging over 10,600 students from all primary, secondary and high schools. The initiative, launched on National Reading Day, included the donation of 5,000 books to 22 primary schools to enrich local libraries and strengthen students’ access to educational resources.
Stationery Set Distribution
Since 2014, our “Stationery Set Distribution” programme has benefitted more than 177,000 students from over 115 schools across 13 provinces and cities. The programme alleviates the financial burden of educational necessities for disadvantaged students, enabling them to access essential learning materials. During 2025, the programme supported over 3,000 students through 11 school outreach activities, providing notebooks, pencils and pens. Top-performing students were also recognised with school bags in celebration of their academic achievements.
Children@Risk Programme
Since 2019, the Children@Risk programme has sponsored 20 students from marginalised communities. The sponsorship covers their essential expenditures, including meals, study materials and other necessities, ensuring that the students have the resources to complete their high school education. This paves the way for them to pursue higher education.
Youth@Risk Programme
Started in 2025, the programme sponsors up to 70 students to participate in a comprehensive 20-month boarding programme designed to equip them with essential life skills and employability competencies. The programme aims to empower at-risk youths to break the cycle of poverty and create opportunities for education and employment.
School Refurbishment
In 2025, our NagaWorld Kind Hearts volunteers repainted 200 student tables and six classrooms, creating a brighter and more inspiring learning environment for 444 students. Since 2014, we have supported infrastructure improvements at more than 10 schools, including constructing one classroom, repainting school buildings, repairing doors, windows, roofs, flooring and walkways, refurbishing over 400 tables and 18 classrooms, and donating 10 new desks. These sustained efforts demonstrate our commitment to providing students with safe, conducive learning spaces that foster academic excellence and personal growth.
Digital Literacy Program
To bridge the digital divide, we provide refurbished computers and technical training to rural schools and NGOs. In 2025, we donated 75 computer sets, benefitting nearly 7,000 children and youth. The programme ensures that youth in underserved areas acquire the essential digital competencies needed to navigate a technology-driven global economy.
Fire Safety Awareness
Our Fire Safety Awareness programme continues to equip young adults and community members with essential knowledge on fire safety and emergency response protocols. Delivered in partnership with our Fire Safety Department, each session combined theoretical instruction on fire prevention techniques with hands-on demonstrations in operating fire extinguishers. In 2025, we conducted fire safety awareness sessions and donated 132 fire extinguishers to NGO partners and local communities, reaching over 158,100 community members.
Impact Initiator Programme
We launched the Impact Initiator Programme to empower employees to lead community projects for communities in need. Through employee-led efforts and local partnerships, we supported nine initiatives in 2025 that provided school uniforms and desks, served hot meals, established school gardens, installed classroom fans, conducted school-compound clean-ups and raised awareness of waste management and recycling. Collectively, these projects benefitted more than 5,192 students and strengthened ties between NagaWorld employees and the communities.
Cambodian Red Cross
The Cambodian Red Cross is the largest NGO in Cambodia and is officially recognised by the RGC as the primary auxiliary for humanitarian services throughout the country. Apart from contributing to nation-building, NagaWorld has been a longstanding supporter of the Cambodian Red Cross, giving back to the community and working towards strengthening Cambodia’s social welfare. In 2025, we donated US$2 million to the Cambodian Red Cross.
NagaWorld FC Men’s Team
The NagaWorld FC men’s team continued to demonstrate strong competitiveness in both the Cambodia Premier League and the Hun Sen Cup, putting up resilient performances and narrowly missing out on podium finishes.
NagaWorld FC Women’s Team
The NagaWorld FC women’s team competed in the Cambodia Women’s League 2025 season, marking another milestone in the club’s commitment to supporting women in sports. Two NagaWorld FC women players were loaned to regional clubs, contributing to international exposure and player development. These international experiences empower female athletes and pave the way for Cambodian talent in regional professional leagues.
Community Outreach Football Clinic
As part of our community outreach efforts, NagaWorld Kind Hearts and NagaWorld FC hosted a football clinic in January 2025 at Lngoem Primary School in Oral District, Kampong Speu Province. The clinic provided basic football training, focusing on skill development and teamwork to over 430 underprivileged children. To support continued activity, we donated and installed goalposts and a complete training set for the school’s long-term use.
U-18 Mini Football Tournament
In October 2025, NagaWorld Kind Hearts, in partnership with NagaWorld FC, organised a U-18 mini football tournament and a football clinic at Kampong Speu Stadium. The tournament featured 16 teams and drew 350 participants from 14 NGOs and local communities, offering underprivileged youth a platform to showcase their talents, build friendships and experience the excitement of competitive sport. Ahead of the competition, the participants attended a football clinic that focused on skill development, teamwork and physical conditioning in a safe, supportive and fun environment. Together, the clinic and the tournament strengthened community engagement, promoted healthy lifestyles and expanded access to organised youth sport across Kampong Speu.
Supporting Local Charity Events
In 2025, our employees participated in local charity runs – the Women’s Run 10K, the Phnom Penh International Half Marathon and the AIA Pink Run – supporting important causes whilst promoting healthy lifestyles and strengthening community ties.
Since our inception in 1995, honouring and celebrating local Cambodian customs and traditions through guest experiences has been integral to building community relations and showcasing the warm Khmer hospitality to an international audience. As a major hospitality player in Cambodia, we are uniquely positioned to deepen guests’ understanding and appreciation of local culture, and to provide an enriching cultural experience during their visit or stay with us.
| Greetings | We welcome our guests with the traditional Sampeah, where we place our palms together in front of the chest and offer a slight bow. Along with this, we express our warm welcome by saying, “Chumreap Suor”. |
| Local cuisine | Our F&B outlets, Indochine, The Pangea and Food Pavilion, feature a diverse selection of Khmer dishes prepared with fresh, locally sourced ingredients, including from our NagaFarm. |
| Traditional dance performances | We showcase live Apsara dance performances by skilled local dancers twice daily at the Naga 1 lobby. |
| Décor and furnishings | Our interiors are ornated with Khmer-style furnishings, such as column beams with intricate carvings and gold-coloured sculptures, reflecting the rich artistic heritage of Khmer culture. |
| Cultural tours | We offer guided tours to cultural and historical sites across Cambodia. They range from city tours exploring iconic landmarks such as the Royal Palace and Central Market to the UNESCO World Heritage Site, Angkor Wat. For more immersive experiences, guests can sign up for local cooking classes, river cruises and brewery tours. |
| Local celebrations | During major local festivals such as Khmer New Year and Water Festival, we illuminate the park adjacent to Naga 1 with traditional decorations, providing a picturesque setting for our guests and the public. |
In May 2025, we commemorated our 30th anniversary by paying homage to Cambodia’s cultural heritage. The month-long celebration promoted Cambodia as a tourism destination by showcasing traditional arts and gastronomy to over 7,000 guests. Through NagaWorld Kind Hearts, 28 community outreach events touched the lives of more than 180,000 Cambodians.
Cultural experiences
Local artisanal products
Performing arts
Visual arts
Community engagement
Shadows Beyond Time – Sbek Thom
In honour of Sbek Thom ’s 20th anniversary inscription on the UNESCO Intangible Cultural Heritage list, we partnered with the Ministry of Culture and Fine Arts and UNESCO Cambodia to launch “Shadows Beyond Time” in November 2025. This first-ever public-private initiative since the inscription of Sbek Thom featured a three-week exhibition, workshops and a live performance that showcased the intricate artistry of the 1,000-year-old ancient art form of shadow puppetry. Through this strategic partnership, we are reinforcing our commitment to cultural preservation, supporting Cambodia’s efforts to safeguard its intangible cultural heritage for future generations.
